
The Conversion Blueprint for Professional Services Firms
Increasing conversion rates for law firms, surgeons, accountants, and other professional services firms is one of the most impactful elements of a successful digital marketing strategy. Surprisingly, very few business owners place value on the practice, and many don’t know what conversion rate optimization is, or why it’s important to their business. What is Conversion Rate? Most commonly, conversion rate is seen through the lens of lead conversions on your website or web property. As an illustration, let’s say 100 people visit your website monthly. Of those 100 visitors, if seven of them call your phone number, you have a