Backlinks are a vital component of successful digital marketing. This is because the more backlinks your website generates, the higher it will rank on Google – when tons of websites link to you, Google’s algorithm sees this as a sign that you offer relevant and valuable content.
That said, infographics are one of the most effective tools for generating tons of backlinks.
This post will discuss why infographics are effective backlink generation tools and the steps for generating tons of quality backlinks using infographics.
What is an Infographic and Why are They Effective
An infographic is a collection of imagery, minimal text, and data visualizations such as bar graphs and pie charts that gives an easily understandable overview of a topic.
Infographics are effective for generating backlinks due to the following reasons:
Humans are Visual Creatures
Humans are naturally visual learners—they are more attracted to visuals than they are to text. As such, infographics have a higher chance of capturing readers’ attention than articles. In fact, a study discovered that infographics are 30x more likely to be read.
People tend to understand a text accompanied by an illustration 323% better. This also applies to infographics. Thanks to the simple, visually appealing, and easy-to-read format of infographics, people can easily read and understand them more quickly.
The bite-sized nature of infographics makes them highly shareable, especially since they can fit in almost any platform, including websites, social media platforms, emails, and even on printed advertising tools such as pamphlets and brochures. In fact, studies have found that infographics are 3x more likely to be shared than other types of content.
The Steps for Generating Backlinks Using Infographics
Here is a step-by-step guide on how to use infographics to generate tons of backlinks to grow your website:
1. Content Creation
The first thing you need to do is create a valuable and useful infographic. In this step, you should focus on the value your infographic offers readers rather than its fanciness. In other words, you shouldn’t spend a lot of money creating expensive, fancy infographics. Instead, you can use free and cost-effective infographic platforms and tools provided that you create an infographic that has valuable content. Remember, the more valuable the content of your infographic is, the higher the chances that people will link back.
Some tips to keep in mind to create valuable infographic content include:
- Content containing data statistics attracts the most backlinks since every marketer needs them to support their arguments. Carry out your own survey, research, or study, and present your findings via an infographic.
- Suppose you lack the time and resources to carry out your own survey or study; you can compile stats from other sources and present them as one.
- Creating a comprehensive guide to a given topic often attracts backlinks. This is because when writers don’t have ample space to explain something, they can link to your content for deeper insights on that given topic.
2. Infographic Publishing and Submission
After you’ve created the infographic, you need to publish it on your website as well as infographic directories sites such as Pinterest. When publishing it on your website, ensure you optimize your page for speed to increase its chances of ranking high.
You can also submit your infographic to an infographic directory. These sites can give you free backlinks with minimal effort, even though some of them will charge you a fee to publish your infographic.
3. Potential Websites Search
You need not only aim to post your infographic on your site and infographic directories but also need to get them published on other websites in the same niche as you.
So how do you do that? Well, you can reach out to the websites. But before doing that, you first need to search for potential websites to reach out to.
There is a wide range of tools for conducting website searches, with Ahref being one of the best. This tool is easy to use. You simply need to sign up, navigate to the ”content explorer” section, and type in your keyword. The tool will provide you with results for every web page on the internet that has that given keyword.
Next, you need to export the web page data and move it to Google Spreadsheet or Microsoft Excel in order to easily manage and curate it.
4. Email Addresses Collection
Upon curating the websites to determine those that fit to publish your infographic and those that don’t, the next step is collecting the email addresses of the people working on those websites. This could be the writer, editor, content manager, or any other individual responsible for the site’s content.
You can use tools like UpLead and FindThatLead to collect the email addresses. These tools can find email addresses based on domain and social media links. They also allow users to verify email addresses to confirm their validity.
5. Email Outreach Campaign
After the email verification, the next step is conducting email outreach to promote your infographic. This can be done in two ways—you could either send the emails manually one by one or use automated email tools.
Both these methods have their pros and cons. For instance, sending emails manually can be time-consuming, but you’ll have more room for personalizing the emails. On the other hand, sending emails using automated tools enables you to send a large number of emails within a short duration, but the content of the email will be more generic.
Whichever options you decide on, you should use the following pointers to increase email engagement and open rate:
- Keep your subject line as short as possible—shorter subject lines have much higher open rates
- Given that 81% of all emails are opened on mobile devices, you should ensure your emails are optimized for mobile
- Personalize the emails as much as possible
- Include a clear call to action at the end of the email, informing the audience what to do next.
Pro Tip: Nobody wants to post your work for free. As such, you should be ready to offer them something that benefits both of you. For instance, you can offer them a guest post. This way, you gain a valuable backlink while the recipient gets free content for their blog.
Backlinks are one of the factors Google considers when determining how high a site ranks. As such, you should strive to generate tons of high-quality backlinks. One of the best tools for achieving this feat is infographics. This is because they are visually appealing, easily digestible, and highly shareable.
That said, when using infographics for backlink generation, you need to ensure they have relevant and valuable information. You also need to promote them to see tangible results.
Need help with content creation? Bold Digital can help. We are a full-service content marketing agency, meaning our content creation capabilities are limitless. Our expert in-house staff can help you craft high-quality content, including infographics, videos, case studies, and more. We can also help promote your content, so they generate tons of backlinks. Contact us to learn more about our services.