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Return on Investment (ROI) in Marketing? A Guide to Calculating Digital Marketing ROI

When it comes to justifying the expense of digital marketing, far too many businesses rely on anecdotal evidence or gut feelings. The truth is that calculating the ROI of your digital marketing efforts is a relatively straightforward process, provided you have the necessary data. Marketing is often seen as a necessary cost of doing business, but what if there was a way to measure and calculate the return on investment (ROI) of marketing initiatives? Turns out, there is–and it’s not as difficult as you might think. But if you need help with reviewing your Marketing ROI, Bold Digital ventures has

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