Addressing the key issues.
Gone are the days of “Content is King.” Writing good content and hoping people find it is not considered a solid business strategy. Make no mistake, though: Content is still a Top 3 Critical Asset for your online presence.
The question to you is: What are you doing with it?
Content – which is a nebulous term, at best – should serve multiple functions.
It should inform.
It should engage.
It should reinforce your brand.
And it should be readily consumable by your target audience.
What’s Under the Hood.
Let’s clear the air a bit. Content is not just standard pages on your website.
Nor is it just about ongoing blog/article content.
Content should span multiple media formats.
Content marketing includes things like educational articles, e-books, videos, entertainment, and webinars that answer specific questions people have and provide them with something they can’t get elsewhere. It’s the best way to turn your product, no matter how common, into something that is not like everyone else’s
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In order to be effective with your content strategy, you need to account for:
And when you’ve configured all that into a system, then comes the fun part:
7-specific-local-marketing-techniques
We are grateful to have partnered with a wide variety of clients from the beauty, sports, legal, and technology Industries.