Design Review: Johnson & Buxton

About Johnson & Buxton - The Lemon Law Guys

Consumer Law

940 E Santa Clara St Suite 200, Ventura, CA 93001

Johnson & Buxton - The Lemon Law Guys

The firm wanted a website that was consistent with their brand, but was better at qualifying and converting leads.

The Design Approach

The firm’s “Lemon Law Guys” branding had proven effective at positioning them as approachable and welcoming experts who know how to navigate these types of claims; however, Lemon Law is inherently complex and not well-understood by the average consumer, which can often present several challenges in trying to determine whether or not someone may be entitled to compensation. To help improve lead quality, we added a questionnaire to the website that invites users to enter the make, model and year of their vehicle and provide a few other objective details to instantly assess whether or not their vehicle may be considered a lemon. We placed the questionnaire on a high visibility area of the home page and made it accessible from anywhere on the site. The end result improved user experience on the website and made helped improve the quality of leads generated by the website.






Let’s get your show on the road.