Due to the experience level of the attorneys and the firm’s long-standing history in the area, it was important to create something that looked sleek but also portrayed them as the seasoned professionals they are, while also evoking a feeling of familiarity for website visitors located in the surrounding locale. We opted for a color palette consisting of mostly cool colors, and used a warm, muted orange accent color to balance it out and avoid making the site feel too cold. We also we used color overlays on the images, supplemented by detailed–yet simple–icons to help achieve the modern and sleek touch the firm was hoping for.
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