Design Review: ASW LLP

A Digital Marketing Agency with the Hutzpah to Aim for Excellence.


Abramson Smith Waldsmith LLP is a personal injury law firm based in San Francisco. The firm has been around for decades, and represents clients throughout the State of California.

The Problem

The firm was facing a brand dilemma – its office space in Downtown San Francisco is sophisticated, modern, and elegant. The firm’s website, however, wasn’t. We were engaged to redesign the website that cements a consistent feel and experience between the digital and the physical.

The Design Approach


As a well-established plaintiff’s firm with some significant victories over the years, the website needed to be both accessible in its flow of information, and bold in it’s appearance. The color pallet was specifically chosen to illustrate this approach.

Client’s Reaction

“We’re thrilled with the website the Bold team put together. The new design has received a lot of positive feedback from visitors. It just fits our brand.”
Jeffrey Smith
Managing Partner
Laptop View
Tablet View
Mobile View

Satisfaction Guaranteed

We guarantee you’ll be satisfied with your new site. How? we will not stop until you are satisfied. If that means we have to redo your site perj-illion times till you’re happy then that’s what the heck we are going to do.

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