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You may have heard the term “performance marketing” floating around the web lately, and chance are you’re not totally sure what it is or means. Some of the common questions we get: “Isn’t performance marketing the same as PPC?” and “How is performance marketing different than SEO?”.
Here’s the simple description and answer: Performance Marketing is a broader term to describe action-based online advertising or marketing activities. So, PPC (pay-per-click) is a performance marketing channel as are other paid and earned media types like:
- Native advertising
- Sponsored advertising
- Affiliate marketing
- Social media advertising
- Search engine marketing
Performance Marketing Services & Process
Our in-depth consultation and on-boarding process provides us a clear picture of your company – the goals, growth patterns, market and personnel challenges, and capacity to effectively manage new clients.
We build this into your Paid Search campaign DNA.
While the BDV team has a significant amount of experience, we don’t let assumption translate into complacency. We research the market, competitors, cost variables, and under-leveraged opportunities.
That gets built into your campaign structure. We also work to determine the best way to leverage multi-channel paid campaigns (Google PPC, Bing PPC, and Paid Social Ads) for remarketing opportunities and brand building plays.
- In highly competitive verticals, like law firm marketing, there is an abundance of click fraud. Despite Google’s best efforts to combat it, most advertisers lose money every month, and have bloated, inaccurate reporting as a result.
- We use industry-leading tools to mitigate and potentially eliminate unwarranted ad spend on phantom/fraudulent clicks.
- Your reporting is accessible 24/7/365 and available on any device.
- We use Dynamic Keyword Insertion to further increase the relevance of the landing page and ultimately your Quality Scores and provides you a crystal-clear view of your PPC investment
GOOGLE PPC ADS MANAGEMENT
For professional firms, this is where the lion’s share of leads will be generated.
We are experts – in terms of certification, Google loves us!; in terms of experience, our team has 35 years’ combined experience; and in effectiveness, our clients generate 8x return on ad spend (ROAS).
We don’t focus on clicks, or cost per click, or impression share, or ad position.
We focus on conversions. Once again, our goal is to increase your bottom line.
Bing PPC ADS MANAGEMENT
Microsoft Search has faced a rough go of things. A little too late to the game to truly compete with Google/ That said, there’s still a great opportunity to leverage Microsoft/Bing search to generate you leads.
Is Bing PPC Worthwhile?
The whole point of digital marketing is to put you in front of your ideal clients, wherever they are online, when they’re ready to connect with you.
Maybe you’ll hear some great stories elsewhere, but we’re never going to tell you to ignore a piece of your market because it’s not the cool, hip place to be.
That’s just silly.
Paid Social Media ADS MANAGEMENT
To do social advertising effectively requires a multi-step approach. Most companies get excited when they Boost a post and get 150 people clicking back to their site. But those don’t translate to consultations.
Laser-Targeted Ads Where Your Clients Are, When They’re Engaged.
Our team works with you to create ideal client personas, and then we tailor campaigns specifically to your persona along the customer journey (from initial research, to interest, to reviews and recommendations, to validation, to contact, to consult, and to preferred client status.
Once your firm is introduced to your persona, it will take an act of [insert deity of your choice] to stop them from contacting you.
What to Expect From Our PPC Consulting Services
Because Bold Digital Ventures works on a single-source approach, The consultant you’re matched with will have specializations in each of the marketing channels you need. We do this because it’s better to have one person dedicated to your account, than individual people working on multiple pieces of your strategy.
Because of this, you can rest assured your detailed strategy will harmoniously interweave SEO and PPC strategies to yield the ultimate return for you.
Turn “Help Me” Into “Hell Yeah!”
When business owners finally see the results of a solid performance marketing plan, the first question they ask is Why didn’t I do this sooner?
Yes, we’re certified by Google and Bing and Facebook. Yes we use multi-channel ad management and optimization tools and platforms. Yes we track your paid activity separately from your Organic or other marketing so you know exactly how much cheddar it costs to acquire a new client.
Harness to power of the BDV team and watch your skepticism turn into fanaticism.
- Baseline. You” receive a ridiculously thorough audit and initial evaluation of your business, goals, current activities, and competitors
- Incredible customer service. We maintain an industry-leading response time and proactively reach out to you on your schedule
- Tracking. You’ll be able to see, 24/7/365 what your investment is doing for you
- Consulting. Your consultant will give you the eagle-eye view of obstacles, as well as ways to mitigate or elimiate challenges
Why Hire A Performance Marketing Consultant?
The truth is, you don’t need to hire a PPC consultant.
Google makes $28 Billion dollars from paid ads every single quarter. With that much income, they’d prefer you try and run campaigns yourself.
Here’s why our customers stay with us.
Transparency. From the monthly invoices and descriptions to the analytics to the work done on your account, you’ll always have a clear line of sight into how much you’re paying, what you’re paying for, and how well it’s working.
Knowledge. With clients in a few key industries, in some of the most competitive markets in the country, our team is well-versed in competitive analysis, creative strategies, and agile approaches.
Results. Bragging is not our style, but we’ve had the good fortune of a talented team who consistently delivers exceptional results.
Simplicity. With our reasonable pricing, dedicated support staff, proactive communication, and streamlined billing, you’ll find it difficult to ever again want to manage a campaign in house.
Affordable Performance Marketing Plans
you don't have to smash the piggy bank to get real results - we have plans to fit every budget
We know what it’s like to run a small business. From the freedom to carve your own path, to the satisfaction of building something from scratch, to the stresses of expense management, we’ve been in your shoes. That’s why we offer reasonably-pried Search Engine Optimization plans for every budget.