Presence in the Local Pack is not a goal.
It's the byproduct of a
good local strategy.
Table of Contents
Local SEO requires a unique set of skills, tools, and strategies to improve local ranks and visibility. The Bold Digital Ventures team is highly experienced in the Art of Local SEO. A good local SEO strategy doesn’t require Black Magic or superfluous industry jargon (though we do know how to speak that language if you’d like) or mysterious tactics.
Our Local SEO campaigns are successful because they’re firmly rooted in Local SEO fundamentals, ethically executed, and measurable.
Acquiring reputable, authoritative local citations is one of the easiest and quickest methods to start improving Local SEO (this is especially true in competitive markets like law firm marketing or plastic surgery marketing).
What is a local citation?
Most simply: Consider any mention of your business on the Internet to be a local citation. Any combination of your company name, phone number, address, zip or postal code, and website address can be considered a citation. And that’s important because citations in SEO campaigns and efforts are key factors in improving your local search visibility and results.
Reviews & Reputation Management
Reviews are a part of reputation management – ensuring your potential clients/customers/patients see what other customers with similar needs thought of your business. The two main elements (which are more thoroughly explored in the Reputation Management section) are getting more good reviews and effectively handling negative reviews.
Reputation Management Services
Consistently generating more positive reviews requires a system to be created, implemented and enforced (we can help you set this up). Further, handling negative reviews in a manner that encourages potential viewers to consider you despite a bad review requires a thoughtful, strategic approach. We’ve created templates for handling negative reviews, and we can consult with your office to ensure you are positioned for success.
Local SEO Audit
We start every Local SEO campaign with a robust and detailed Local SEO Audit. The Audit is the magic sauce in our strategy development.
What does the Audit cover?
We’ll put your local presence under a NASA-level microscope. You’re going to know how many citations you currently have (and where they exist); what citation opportunities are available in your chosen location(s); your top local organic competitors; and how to move beyond the strongest players in the market.
Local SEO Strategies
There are a number of strategies you can use to improve your Local SEO performance.
From optimizing your website content for local search terms to getting reviews to local citation campaigns, you need to have the right mix of tools the maximize your return and minimize wasted time or investment.
Here’s a high-level overview of how we approach Local SEO campaigns:
- Local Citations
- Google My Business Optimization
- Review & Reputation Management
- Local Listings & NAP Consistency
- Local SEO Audit
Challenges for Local SEO
Local SEO is extremely competitive, especially in impacted verticals like Law Firm Marketing, Medical Services Marketing, Education Marketing, Real Estate Marketing, Insurance Marketing, and Small Business/Franchise Marketing.
While the processes and protocols are made to seem achievable and cost-effective, to beat your competitors for your clients’ attention there are many steps that need to be taken, and much foundation that needs to be built to be successful.
NAP – or Name, Address and Phone Number – is one of the unique elements of the local search algorithm. It may not sound like a big deal (most people understand that “Apt 27” and “Unit 27” and “#27” are all the same thing, but search engines rely on consistent information to associate your business entity with what the user is searching.
In addition to NAP consistency across third-party sites, you need a technically-sound website optimization for your local office(s). There are a few ways to accomplish this, including MicroData markup from Schema.org, or using Google’s preferred version of Schema markup via JSON-LD implemented in TagManager. If you don’t know what those words mean, you should give us a call.
Local SEO Resources
The web is filled with information about how to build a Local SEO presence, and how to consistently and continually improve your strategy as your business grows or changes. Here are some resources you might find useful:
Affordable Local Marketing Plans
you don't have to smash the piggy bank to get real results - we have plans to fit every budget
We know what it’s like to run a small business. From the freedom to carve your own path, to the satisfaction of building something from scratch, to the stresses of expense management, we’ve been in your shoes. That’s why we offer reasonably-pried Search Engine Optimization plans for every budget.