Consulting

Providing Small and Medium Sized Businesses
Tested & Proven Guidance from
Industry-Leading Marketing Experts

client acquisition

Our only goal is to get you clients. Consistently.

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Table of Contents

What Does Consulting Really Mean?

It’s best to think of us as an ethical, experienced extension of your business and your marketing team. Our goal is to bridge knowledge gaps, lend our deep expertise to your marketing and business growth goals, and ultimately to produce better, measurable results for your business.

Some companies are fortunate enough to manage their marketing and advertising needs on their own. Oftentimes those organizations have large, dedicated marketing departments full of team members who have specialties in all marketing concentrations.

A select few business have the resources, bandwidth, experience and time necessary to stay abreast of the latest marketing trends and optimize and adjust their strategies accordingly. Even large corporations find challenge in the white water rapid landscape of digital marketing, and may benefit from the strategic advice and assistance of an unbiased consulting firm.

The businesses who most benefit from marketing consulting services typically meet any of the following criteria:

  • Lack a comprehensive marketing plan that covers every channel and touch point.
  • Maintain an underperforming brand
    presence across any marketing channel.
  • Lag behind the competition on key
    search rankings.
  • Struggle to convert site visitors into
    qualified sales prospects.
  • Fail to see adequate ROI on inbound
    marketing initiatives.
  • Have an incomplete marketing strategy
    that does not synchronize every relevant
    touch point and channel.
  • Lack insight into marketing campaign
    performance.
  • Unable to leverage metrics and data to
    improve marketing efforts.
  • Silo off marketing efforts across different
    stakeholders, with little to no coordination.

client acquisition through Consulting

Our only goal is to get you clients. Consistently.

Why Hire A Marketing Consultant?

By working with a marketing consultant, you open your business to a team of dedicated, experienced experts who have no skin in the game other than helping you achieve your goals.

When you work with Bold Digital, your consultant understands how every part of your marketing strategy impacts your goals. Because our consultants live and breathe digital marketing all day, every day, you can rest assured that we’ll be proactive in tweaking and fine-tuning your marketing plan to help you grow.

What We Consult On

All BDV marketing consultants are fluent in the many contributing factors that influence and guide digital marketing success, including:

  • Strategic marketing & planning.
  • Persona development.
  • Vendor & directory management.
  • Web development.
  • Lead generation.
  • Social media marketing.
  • Content creation & promotion.
  • Intake & lead conversion.
  • Performance analysis & reporting.
  • Sales and marketing.
  • Problem:

    "We've hired marketing guys in the past and all they did was charge us and disappear when things went south."

  • Solution

    We’re here to fill knowledge gaps, lend our specialized expertise to your marketing efforts and produce better results for your campaigns.

What to Expect: Engaging Bold Digital for Marketing Consulting

Our marketing consulting and outsource services are soup-to-nuts, end-to-end practical solutions. Whatever your marketing issue or concern, the BDV Team can significantly and measurably improve any aspect of your marketing efforts you want to execute.

To achieve consistent, scalable success, your marketing strategy needs to be hyper-focused to introduce your business to new potential clients, attract and deliver qualified leads, and convert visitors into clients. Bold Digital marketing experts will architect a successful digital marketing program, campaign or entire strategy anchored by the specifics of your vertical, your business and your customer base.

Specific or Comprehensive?

Whether you need a strategy built from the ground up, or just need some help with a specific campaign, we are the agency to help you.

With our fingers always on the pulse, we also account for the latest movements and updates to the evolving digital marketing landscape. Industry best practices become outdated very quickly, but we pride ourselves in proactive recommendations and growth opportunities based on forthcoming trends. Your marketing strategy encompasses the latest trends, algorithm updates, and industry-approved best practices.

  • Problem:

    Acquiring local citations from meaningful sources is time consuming, resource intensive, and hard to measure and manage

  • Solution

    We’re here to fill knowledge gaps, lend our specialized expertise to your marketing efforts and produce better results for your campaigns.

Search Engine Marketing Consulting

Search engine marketing (SEM) and search engine optimization (SEO) are fundamental components to today’s marketing strategies. If you’re not making the most of SEO and SEM opportunities, your brand’s digital presence will suffer.

Data-Driven Search Scientists

Every aspect of your marketing efforts needs to take SEO into account, from website design to content creation. Bold Digital Ventures marketing consultants approach SEO and SEM demands from every angle:

  • Technical SEO factors like site architecture.
  • On-page SEO factors like targeted keyword usage.
  • Off-page SEO factors like backlink building.

SEO is at the core of everything we do. We ensure your website is primed to rank higher in targeted search results, drive high-intent traffic to your site and raise your brand’s digital profile.

  • Problem:

    I don't know how to tell if something's working, or if I'm being completely ripped off.

  • Solution

    When it comes to determining an effective use of your marketing budget, only trust the numbers. We can show you how to track everything you're doing, and make the best decision for your business, using real, hard data.

Persona Development Services

Know your audience – that’s the secret to successful marketing. Our consultants will develop customer personas to guide your marketing efforts, from outreach strategies to content creation. Our diligent, time-tested process uses considerable research to define your key customer demographics and sketch out your buyer and influencer personas.

Data-Driven Search Scientists

Every aspect of your marketing efforts needs to take SEO into account, from website design to content creation. Brafton marketing consultants approach SEO and SEM demands from every angle:

  • Technical SEO factors like site architecture.
  • On-page SEO factors like targeted keyword usage.
  • Off-page SEO factors like backlink building.

SEO is at the core of everything we do. We ensure your website is primed to rank higher in targeted search results, drive high-intent traffic to your site and raise your brand’s digital profile.

 

  • Problem:

    Acquiring local citations from meaningful sources is time consuming, resource intensive, and hard to measure and manage

  • Solution

    We’re here to fill knowledge gaps, lend our specialized expertise to your marketing efforts and produce better results for your campaigns.

Social Media Consulting Services

Social media networks are great places to interact with potential and returning customers and start establishing a digital presence for your brand.

Social Media on Steroids

BDV’s social media consulting services are tailored to each of our clients, accounting for your industry, your brand and your audience.

We steadily build your social media presence, increasing your followers, working with industry influencers and guiding users to your other channels.

 

  • Problem:

    Anybody can post to social media - that's how it was designed. It's not difficult. But most business owners haven't seen how it can positively impact their business.

  • Solution

    We don't care about impressions or clicks. If you're in the social media game, you should understand how to identify your ideal client, create a funnel to position you as the expert in your field, and have a series of content and landing pages designed to do one thing: convert social media visits into clients.

Website Design and Audit Services

Your brand website is the centerpiece of your digital marketing strategy, but it needs to be fully optimized to produce the best results. Our website audit services run a comprehensive analysis of your site’s performance, scrutinizing factors that impact search ranking, domain authority and user experience.

Build a Solid Website Foundation

With those insights, we can guide website redesign efforts to increase your brand’s online visibility, rank higher for search queries and support the customer journey from one end to the other.

 

  • Problem:

    "I can hire my nephew's high school friend to build me a site for $250. Why are you charging me so much more?"

  • Solution

    Our reply goes something like this: "I can file incorporation documents online for $99. So why would I pay you, Mr. Attorney, $1500 to set up a corporation? Because I have no idea of the tax ramifications, or filing requirements, or stock issuance. I would pay you $1500 so you could make my $99 actually meaningful."

Content Marketing: Content Development and Promotino

In many ways, content marketing is digital marketing. Virtually every aspect of a marketing plan is driven by content: landing page copy, marketing materials, social media posts, lead nurture emails, etc.

Content Is King (but Only If You Treat It As Such)

Our consultants develop content marketing strategies that are tailored to your marketing, commercial and business goals.

Whether you need heavily researched content to establish thought leadership, promotional material to showcase new products or help to maintain a strong social presence across different channels, we can help.

  • Problem:

    "I already have a company putting out five posts a month for me for half the price."

  • Solution

    Having a company write five three-hundred-word posts a month is a waste of effort and money. We choose and doggedly pursue quality over quantity. Every. Single. Time.

Performance Marketing Services: PPC and Paid Social Ads

A good retargeting strategy can keep your brand top of mind for potential customers even when they’re not visiting your site. Retargeted ads remind past visitors to come back and peruse your offerings or catch up on your latest content. Paired with third-party data and web analytics, retargeting strategies can even help brands reach out to customers who have never visited their site.

Using Retargeting To Gain A Competitive Advantage

A good retargeting strategy can keep your brand top of mind for potential customers even when they’re not visiting your site.

Retargeted ads remind past visitors to come back and peruse your offerings or catch up on your latest content. Paired with third-party data and web analytics, retargeting strategies can even help brands reach out to customers who have never visited their site.

  • Problem:

    Why would I pay you to manage my campaign? I can just set it up in Google myself.

  • Solution

    Yes. You can. And you can contribute to Google's $28B/quarter revenue from ads. They are designed to be easy for anybody to set up and spend money. They are not designed for you to actually be successful. So give it a shot yourself. When it stops delivering, give us a ring.

Cutting-Edge Strategies and Crystal-Clear ROI

Bold Digital Ventures marketing consultants can package the right retargeting strategy that builds brand awareness and drives more valuable traffic to your site.

Stop Guessing What’s Not Working

The digital marketing landscape can change in a flash, and not all businesses have the in-house resources or expertise to keep up with new developments.

Whether you’re a small business or large enterprise, BDV’s marketing consulting services can help you stay ahead of the competition with cutting-edge strategies that generate crystal-clear ROI.

 

  • Problem:

    Acquiring local citations from meaningful sources is time consuming, resource intensive, and hard to measure and manage

  • Solution

    We’re here to fill knowledge gaps, lend our specialized expertise to your marketing efforts and produce better results for your campaigns.

Vendor and Directory Management Consulting Services

How do you know if your current outsourced marketing provider is doing a good job? Or what do you do if you have an in-house team of young or inexperienced staff tasked with helping grow your business?

Take Control of Your Marketing

Our clients have found it incredibly helpful and beneficial to bring us in as consultants. In most cases, we’re the single source of information. 

As part of a 6-month engagement, we’ll be in charge of reporting for all your marketing activities. We’ll also manage your 3rd party vendors  and make sure they’re accountable.

And further, we’ll help educate and guide your internal team to build a long-term framework for success.

 

  • Problem:

    You're spending time and money on an SEO company, Google ads, a social media person, Yelp advertising, and some other directory listings. You don't know which one is working, or which one is a dud. And everybody you've hired gives you different reports with different and conflicting information.

  • Solution

    Consider us your outsource management team. We'll work with and manage each of your outsourced team, and we'll be the single source of reporting. We gather the info from all sources, compile it into a consistent format, and provide direct analysis to you with specific recommendations. We'll also manage your outsourced teams and make sure they follow through in a timely, satisfactory manner.

client acquisition through Consulting

Our only goal is to get you clients. Consistently.

Affordable Consulting Plans

you don't have to smash the piggy bank to get real results - we have plans to fit every budget

We know what it’s like to run a small business. From the freedom to carve your own path, to the satisfaction of building something from scratch, to the stresses of expense management, we’ve been in your shoes. That’s why we offer reasonably-pried Search Engine Optimization plans for every budget.

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