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A Digital Marketing Agency with the Chops to Aim for Excellence.

SEO Guide for Small Business

The unpleasant aspect of online trade is that all companies compete equally regardless of size. Regarding who remains at the top of the game, there are no exceptions or favoritism. You must do the work or sink to the lowest

5 Best CRM Software for Small Businesses

Small businesses need customer relationship management software to organize and keep track of their customer interactions. There are many affordable CRM software programs available that offer a variety of features. The best CRM for small businesses is the one that

7 Free Marketing Actions You Need to Act On (TODAY!)

The COVID disruption has brought about a less-discussed problem – the increasing anxiety of needing to do more work, wanting to use the time wisely, and managing emotions in a time of uncertainty and chaos.

How many people do you know who said “At least I’ll have time to work out now that I’m home all day” and subsequently haven’t done so much as a pushup?

5 obstacles professional services firms face in lead generation

Lead generation is hard. For professional services firms, the difficulty and expense are much greater than in other sectors. That’s because professional services carry a high price tag, so you have a limited pool of potential clients, a wide variety of experience which leads to broad pricing models, and more young, digitally fluent competitors entering the market daily.

Having consulted with hundreds of small professional firms (attorneys, medical professionals, and CPAs), I’ve found a common thread of obstacles faced by, if not unique to, professional services firms. Here are the five most common lead generation challenges:

7 TAKEAWAYS FROM 7 YEARS AT THOMSON REUTERS

In February, I made a career change.

After nearly seven years with Thomson Reuters legal marketing, I branched out and founded Bold Digital Ventures – a boutique marketing and branding agency that helps small and medium professional services businesses acquire more clients consistently and cost-effectively.