5 Best CRM Software for Small Businesses

Small businesses need customer relationship management software to organize and keep track of their customer interactions. There are many affordable CRM software programs available that offer a variety of features. The best CRM for small businesses is the one that fits the company’s specific needs while being affordable.

When choosing customer relationship management software, it is important to consider your company’s specific needs. Some of the features to look for in customer relationship management software include contact management, sales force automation, marketing automation, customer service, and reporting. 

Most CRMs will offer a free trial so that you can test out the software before committing to a purchase. This is a perfect opportunity to decide whether the software is worth your money and whether it’s the solution your business needs.

If you’re looking for a CRM for your business, we recommend using one of these platforms.

1. Zoho

Zoho is a powerful CRM solution that works well for small businesses that need a full-featured CRM solution. Zoho has all the features you need to manage your customer relationships, including sales force automation, marketing automation, customer service, and reporting.

The software is one of the easiest to use, featuring a well-designed interface that’s intuitive and easy to navigate. Zoho comes fully equipped with all the features that you need to successfully run and grow your small business. You will love the seamless integration with other Zoho tools such as sales, marketing, and project management.

Additionally, Zoho is affordable, with plans starting at just $14 per month per user. To get a feel of it before you commit, you can start with a free plan for up to 15 days.

Pros:

  • Zoho is easy to use
  • A great interface
  • It’s also affordable

Cons:

  • Customer service can be slow to respond.

2. HubSpot

HubSpot is another great CRM software that works well for small businesses looking to automate their sales and marketing processes. The software includes features such as contact management, email tracking, meeting scheduling, and deal closing.

HubSpot’s free CRM is one of the most generous on the market. It includes an unlimited number of users, meaning your whole team can get on board at no extra cost.

If you want to upgrade to the paid plans, you’ll get access to even more features, such as advanced reporting and automation. At only $45 per month, you get a lot of value for your money.

While HubSpot’s free CRM is feature-rich, it’s worth noting that the company doesn’t offer phone or email support for free users. So if you run into any problems, you may be slow to get a response. However, the software is easy to use, and there are plenty of helpful resources available, such as online guides and video tutorials.

Pros:

  • Generous free plan
  • Advanced features for paid plans
  • 300+ third-party integrations

Cons:

  • No phone or email support for free users
  • The paid plans can be expensive

3. Freshsales

Freshsales is a CRM software that’s part of the Freshworks suite of products. It’s designed for small businesses and startups who want an affordable CRM solution.

The all-in-one CRM software works well for unit sales and marketing. It offers a solid suite of features, including contact management, a built-in phone system, email integration, deal tracking, and reporting.

The interface is intuitive, user-friendly, and compatible with desktop and mobile devices. The software also offers a robust API for integration with other business applications. It integrates third-party tools such as Gmail and Outlook, allowing you to manage your sales and marketing from a single platform.

One of the main selling points of Freshsales is its price. The software starts at $15 per user per month. That’s significantly affordable for most small businesses.

Overall, Freshsales is a good choice for small businesses and startups who want an affordable CRM solution with robust features.

Pros:

  • Affordable CRM solution
  • Free plans available for small businesses
  • Robust set of features

Cons:

  • Limited customization options
  • Limited third-party integrations

4. Salesforce

Salesforce offers an all-in-one solution for sales, service, and marketing teams. It’s one of the most popular CRM solutions on the market, with a wide range of features and integrations.

Salesforce is a comprehensive CRM solution that can grow with your business. It features an interface that’s intuitive and sales-focused. The software allows you to customize some features, such as reports and dashboard, so it matches your business needs. As your business grows, you can take advantage of Salesforce’s scalability to add more users and features.

At only $25 per user per month, you can get both sales and service features in one CRM solution.

Pros:

  • Customizable interface
  • Scalable solution
  • Wide range of features and integrations
  • Pricing plan for small businesses

Cons:

  • Expensive for larger businesses
  • Complex setup and learning

5. Pipedrive

Pipedrive is another attractive and straightforward CRM solution that works well for small businesses. It’s a sales-focused CRM offers various tools and integrations to help small businesses close more deals.

The software allows you to build custom deal pipelines and move deals through your pipeline with ease. It also offers features like email tracking, activity scheduling, and lead capture forms. 

Pipedrive starts at $12.50 per user per month, making it one of the most affordable CRM solutions on the market.

Pros:

  • Simplified sales pipeline
  • Lead capture forms
  • Customizable reporting dashboard
  • Drag and drop deal pipelines

Cons:

  • Limited customization options
  • Limited email marketing features

Get the Best Solution for Your Business Needs

Getting a good CRM software solution doesn’t have to be expensive. You just need to ensure that whatever solution you choose has the features that you need to grow your business. You also need to consider things like ease of use, customization, third-party integration, and scalability.

The above CRM software solutions will offer you the basic features that you need to get started with your business. They also allow you to test the waters with free plans before you commit to a paid subscription.

Need help integrating a CRM software that will see your business grow sales and improve customer relationships? Contact us, and let’s work on a solution that best suits your business needs.

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