Five Key Steps for Generating Tons of Quality Backlinks Using Infographics
Backlinks are a vital component of successful digital marketing. This is because the more backlinks your website generates, the higher it will rank on Google – when tons of websites link to you, Google’s algorithm sees this as a sign that you offer relevant and valuable content. That said, infographics are one of the most […]
Surviving Economic Downturns: Techniques for Managing Your Marketing Budget
Are you confident that your company will survive the upcoming economic uncertainties? In 2022, small business owners’ income grew by an astounding 87%, but profitability fell by 4%. The cause? Businesses were driven by inflation to increase expenditures to cover operating expenses and stay ahead of the competition. The important thing is that an effective marketing […]
3 Essential Elements to Focus on for a Successful PR Campaign
Public Relations (PR) campaigns are a must if you want to thrive in this ruthlessly competitive business world. A successful PR campaign should consistently build your audience and improve your brand reputation. History has it that successful companies use PR to make a memorable difference. For instance, Sue Stanford was any other realtor until her […]
Can AI-Written Content Replace Old Content Farms?
AI-driven content writing is becoming increasingly popular with businesses, as it offers promises of time and cost savings. However, this technology comes with many drawbacks that could make it a less attractive option than an experienced digital copywriter. AI-generated content lacks quality and originality compared to what humans can produce; its algorithm may not keep […]
Optimizing Your Affiliate Program: A Guide to Effective Management for Small Businesses
As a small business owner, finding ways to increase revenue and attract new customers can be daunting. While traditional marketing efforts are still valuable, developing an affiliate marketing program can take your brand to the next level. The benefits of affiliate marketing include greater brand awareness, increased traffic to your site, and ultimately higher sales […]
7 Tips to Stay Up-To-Date in Social Media for Small Businesses
Smaller businesses have always had to compete with larger ones to maintain consumers and increase sales. In today’s economy, people seek convenience when purchasing. Social media has, therefore, become a primary means by which small businesses can connect with their customers and prospects. If your business is not using social media, shift to remain competitive […]
Opportunity Areas for Strategic CIO Leadership in Today’s Changing Digital World
The role of the Chief Information Officer has evolved tremendously in the last few years. In the past, this C-Suite executive was seen as the technology caretaker, overseeing and maintaining software and hardware components that facilitate different technologies that support business operations. Then, they were not likely to be aligned with core business strategies or […]
Businesses Facing Bankruptcy And How Consumer Bankruptcies Affect Small Businesses
Bankruptcy filings dropped by 24% in 2021 from a high 544,463 cases in 2020 according to data from the Administrative Office of the U.S Courts. These included filings for both businesses and non-businesses. Both businesses and individuals struggled to survive during the COVID-19 pandemic, leading to a loss of income on a large scale. The […]
Small Business Content Marketing Tactics: Expand or Fall Behind
Content marketing has quickly become an essential component of any small business’s marketing strategy with 82% of marketers actively investing in content marketing. In an increasingly crowded environment, small businesses can harness the power of content marketing to position themselves as thought leaders in their industry and provide practical ways to meet consumer pain points. […]
Eight Reasons to NOT Copy Another Brand’s SEO Strategy
Brands must develop search engine optimization (SEO) strategies to succeed. You may feel tempted to copy a competitor’s SEO strategy, but doing so could lead to severe consequences, meaning you don’t want to copy them. As you understand why you shouldn’t copy another brand’s SEO strategy, you’ll focus on developing one for your business and […]
