A survey by the American Bar Association showed that only 54% of US law firms have a marketing budget for their practice (only 13% of solo law firms and 32% of small firms have a budget). This means that if your law firm has a marketing campaign and budget you are already a step ahead of 46% of your competition.
“Stopping advertising to save money is like stopping your watch to save time.”– Henry Ford
74% of prospects hire the lawyer that they speak with first.
Let’s take a look a some more statistics.
57% of prospective clients search for a lawyer on their own,
59% ask someone for a referral, and 46% do both.
The top places that consumers go to research lawyers is 46% sites like Yelp, Avvo, and Lawyers.com, 43% Google, 36% law firm websites, 9% print advertising, and 5% radio or TV.
58% of website traffic from legal prospects comes from paid search.
Paid search has a conversion rate of 1.8%, paid social has a 2.3% conversion rate, while organic search converts at a rate over 4% making up 66% of all call conversions.
82% of people said that timely communication was an important factor when evaluating a lawyer. Furthermore, 61% of conversions are made on a phone call vs a form or web submission.
However, when Clio emailed and called 1,000 law firms, 60% didn’t respond to the email and 27% didn’t call back or answer the call.
Bold Digital Ventures has helped many small law firms get prospective legal consumers to call and covert before they have a chance to speak with their competitors. Set up a free consultation to see how we can do the same for you by clicking here.